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Shalini Murthy

Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.

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More From Shalini Murthy

9 Product Marketing Examples To Inspire You In 2024
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9 Product Marketing Examples to Inspire You in 2025

Introduction  I once worked on a landing page where everything seemed right—sharp...

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11 SaaS Landing Page Best Practices For Higher Conversion

Introduction I remember launching a landing page for a SaaS product, thinking...

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Introduction I once came across a SaaS pricing page so confusing that...

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Top 10 SEM Agency for Saas Companies in 2024

Introduction As a SaaS founder, you're no stranger to the challenges of...

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These are the Best SaaS Content Marketing Agencies Right Now...

Introduction According to the Content Marketing Institute's 2023 report, 58% of B2B...

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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]

From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.

Account based marketing metrics (ABM metrics)
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13 Key ABM Metrics Every SaaS Company Should Track [2025]

Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.

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Finding Your Ideal Customer Profile (ICP): A Framework for SaaS

Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.