More From Shalini Murthy

5 Effective Types of Video Content in 2025
Introduction Not long ago, a SaaS founder I was consulting had an...

Content Gap Analysis: Meaning, Practices & Free Tools
Introduction I recall a moment when I was deep in a brainstorming...

Mastering Content Audit: A Comprehensive Guide In 2025
Introduction I remember the day I was reviewing our entire content repository...


11 Types Of Content Marketing To Boost Your Brand’s Success...
Introduction I recall a time when a client’s content efforts fell flat...


Best SaaS Pricing Page Examples for Maximum Conversions
Introduction Every detail of your online presence matters, and your pricing page...

Learn more about

How to Build an ABM Strategy in 2025: [Real Stories & Strategies]
From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.


13 Key ABM Metrics Every SaaS Company Should Track [2025]
Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.


Finding Your Ideal Customer Profile (ICP): A Framework for SaaS
Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
