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Shalini Murthy

Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.

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More From Shalini Murthy

SaaS Content Marketing: Your Ultimate Guide in 2024!
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SaaS Content Marketing: Your Ultimate Guide in 2025!

I remember when I helped a major tech firm redefine their content...

What Should be Your Content Marketing Goals in 2024
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What Should be Your Content Marketing Goals For SaaS in...

Introduction A few years ago, I worked with a SaaS startup that...

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Calculate Your Content Marketing ROI with our Free Dashboard

I remember the moment it hit me—our content team was producing high-quality...

Mastering 2024: Your Comprehensive Guide to Crafting a Content Marketing Plan for Quality Traffic
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Content Marketing Plan Guide in 2025

Introduction I once worked with a SaaS founder who had a brilliant...

What are Content Marketing Channels : A Complete Guide
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What Are Content Marketing Channels: A Complete Guide

Introduction A few years ago, I spent weeks working on a content...

13 Common Content Marketing Mistakes & How To Solve It
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13 Common Content Marketing Mistakes: How To Solve It ?

Introduction I remember a moment when I noticed that even the most...

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How to Build an ABM Strategy
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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]

From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.

Account based marketing metrics (ABM metrics)
Account-Based Marketing

13 Key ABM Metrics Every SaaS Company Should Track [2025]

Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.

Find Your ICP
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Finding Your Ideal Customer Profile (ICP): A Framework for SaaS

Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.