About the Category

Conversion Rate Optimization (CRO) is the process of enhancing your marketing and sales funnel to efficiently move leads through each stage—from visitors to MQLs, MQLs to SQLs, and SQLs to opportunities. By optimizing touchpoints across the customer journey, CRO ensures a seamless experience that drives engagement, reduces drop-offs, and increases conversion rates at every stage of the funnel. Whether it’s improving landing pages, refining CTAs, or personalizing email workflows, CRO is vital for scaling SaaS businesses and achieving predictable revenue growth. This category explores actionable strategies and insights to help you turn clicks into customers.