SaaS PPC Agency Focused on Reducing CAC and Driving High-Quality Leads

Our clients consistently achieve 30% lower CAC and 2.5x SQL growth within 6 months through data-backed optimization.

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Trusted by Leading SaaS Teams Across the Globe
Series B - $70 million
Series B - $70 million
Series B - $70 million
Series B - $70 million
Series B - $70 million
Series B - $70 million
Series B - $70 million
Series B - $70 million

Our PPC Process For SaaS Companies

We follow a strategic process designed to reduce ad spend while maximizing conversions.
Discovery
Client Onboarding
Goal
setting
Strategy
Audience Personas
Keyword Research
Set up
Campaign
Set up
Ad
creative
Tracking
Scaling & reporting
Perfomance
Analysis
Budget
scaling
Cross-platform retargeting
Monthly
reviews
metrics: CAC,
MRR, Demo
step arrows
optimization
Perfomance
Analysis
a/b
testing
bid
adjustment
Continuous Improvement

Our SaaS PPC Process: 6 Steps to Drive Growth

1. Goal Alignment & Discovery

We begin by understanding your unique goals, whether it's lead generation, increasing sign ups, or boosting product sales. We audit existing campaigns and dive into target audience research to ensure we’re reaching the right people.

2. Keyword & Intent Strategy

We conduct in-depth keyword research, targeting high-intent, long-tail keywords that drive qualified traffic. We segment keywords based on the buyer’s journey from awareness to conversion and apply negative keywords to refine results.

3. Campaign Setup & Structure

Campaigns are organized around specific goals, products, or services. We create ad groups based on buyer personas, ensuring each campaign is optimized with compelling ad copy and dedicated landing pages for higher conversions.

4. Landing Page & Conversion Optimization

We design conversion-focused landing pages with clear value propositions, trust signals, and low-friction CTAs. Conversion tracking is set up to measure performance and fine-tune for better results.

5. Launch, Monitoring & Optimization

After launching, we monitor key metrics (CTR, conversions, ROI) and adjust bids, targeting, and ad copy based on performance. A/B testing ensures continuous improvement.

6. Reporting & Scaling

Transparent, actionable reports provide insights into lead quality and ROI. We scale high-performing campaigns, experiment with new platforms, and use advanced tactics like remarketing to keep driving results.

Why Choose SaaS PPC Marketing Agencies Over Generalist Agencies

We optimize the entire funnel from first click to closed revenue, tracking
progression through MQL/SQL stages to measure ARR impact.
PPC Challenge
How Revv Growth Solves It
Wasted Ad Spend
We target high-intent keywords and optimize bids and targeting to ensure every dollar spent drives quality leads.
Ineffective Audience Targeting
We combine LinkedIn and Google Ads to target prospects at every buyer stage, using AI and data-driven insights for precise segmentation. 
Low Conversion Rates
We create conversion-focused landing pages and run A/B tests using AI-powered analytics for higher conversion rates.
Inability to Track Revenue Impact
We connect PPC efforts directly to revenue metrics like SQLs, MRR, and CAC, ensuring clear ROI and actionable insights.
Scaling Campaigns Effectively
We scale successful campaigns by analyzing AI-backed insights, automated bidding, and expanding geo-targeting for optimal growth.
Poor Ad Copy Performance
Through A/B testing and real-time tracking, we refine your ad copy to resonate with your target audience and deliver results.

PPC Not Delivering? Here’s How We Turn It Around

Low-quality leads and wasted ad spend shouldn’t be the norm. Revv Growth uses smart targeting and continuous optimization to turn your PPC campaigns into a reliable source of growth.

Our PPC Services for SaaS Companies

Google Ads & Paid Search
Get in front of high-intent buyers actively searching for solutions. Our precision-targeted Google Ads campaigns deliver qualified leads, boost conversions, and reduce Customer Acquisition Cost (CAC)—fueling predictable Monthly Recurring Revenue (MRR) growth.
LinkedIn Ads
We engage key decision-makers with targeted LinkedIn campaigns, leveraging AI-driven insights to refine audience segmentation and ad creative strategies. This ensures we drive SQLs and accelerate pipeline growth by targeting the most relevant B2B SaaS buyers.
Landing Page Optimization (CRO)
We maximize every click with high-converting landing pages designed for seamless user experiences. Using A/B testing and AI-powered analytics, we continuously optimize design and create conversion-focused copy to guide prospects toward demos, trials, and sign-ups, improving conversion rates.
Ad Copy & Creative Development
Maximize every click with high-converting landing pages. Through A/B testing and strategic design, we ensure your pages guide prospects seamlessly toward demos, trials, and signups.
Content Strategy
Content Creation
Content Distribution
Content Audit
Content Reporting

Why choose RevvGrowth for PPC?

Capability
In-House
Other Agencies
RevvGrowth
Work as an Extended Team
No
Yes
Yes
SaaS Experts
Limited
Generalist Approach
Specialized SaaS Focus
Cost Effective
No
Partial
Yes
Agility and Fast Execution Time
No
Maybe
Yes
Scalability
Challenging
Restricted
Highly Flexible
Transparency & Reporting
Basic
Minimal
Comprehensive
Technology & Tool Access
Additional Cost
Limited
Fully Integrated
Performance Optimization
Manual
Basic
Data-Driven Advanced Optimization
Predictive Analytics
No
No
AI-Powered Insights for Scaling
Continuous Campaign Learning
No
No
AI-Led Continuous Optimization
Case study

Hyperverge was drowning in website traffic that failed to convert into meaningful business opportunities

How we did it
  • Pivoted from broad marketing to a focused financial services approach
  • Deployed advanced targeting techniques, Smart Bidding, and strategic budget reallocation 
  • Redesigned landing pages with simplified, sector-specific messaging 
  • Implemented a data-driven framework of weekly audits and systematic performance improvements.
  • Eliminated low-value keywords and non-converting traffic

11 to 47

MQLs increased meetings per month

400% increase

overall conversion rates with same ad spend

$12K to $70K

Monthly Recurring Revenue (MRR) grew

Vymo wanted break into India's competitive banking and insurance market by leveraging hyper-targeted LinkedIn Ads and ABM strategies, resulting in a $21M pipeline

How we did it
  • Built target account list with 50 priority prospects via LinkedIn Matched Audiences
  • Created carousel ads showcasing industry case studies and metrics
  • Set up retargeting flows with InMail and content triggers
  • Deployed geo-targeted event ads based on engagement
  • Added testimonial videos to boost webinar signups by 25%

50

priority accounts targeted on LinkedIn

25%

lift in webinar sign-ups through testimonial retargeting

Docsumo faced a critical challenge with their landing page, which was converting visitors at a mere 0.7% rate.

How we did it
  • Clear messaging to highlight Docsumo’s ability to revolutionize document processing.
  • Key features and benefits were emphasized
  • Headlines clearly conveyed the value proposition.
  • Trust was built with customer testimonials and industry awards.
  • A strong call to action was included, offering a 14-day free trial to experience the platform’s benefits.

300% increase

in conversion rate from 0.7% to 2.5%

100% growth

in opportunities generated

2% rise

in trial sign-ups

Leadsquared faced persistently low website conversion rates and poor return on ad spend, despite significant investment in multiple marketing strategies.

How we did it
  • Streamlined demo form to email-only with Clearbit enrichment
  • Added exit-intent popups and optimized homepage CTAs
  • Refined Google ads to focus on top performers
  • Improved landing pages with simplified lead capture
  • Launched ZoomInfo multi-threading for lead engagement

42%

Website leads up

40%

Bookings up

30%

Google ads cost down

Atlan wanted to create valuable, sought-after content that could rank in the top 3 positions and secure featured snippets on Google SERPs.

How we did it
  • Analyzed keyword intent to ensure content relevance.
  • Developed specific ChatGPT prompts aligned with the outline
  • Linked blogs to pillar content and related posts to build a connected ecosystem.
  • Optimized titles, meta descriptions, headers, and content for SEO.

17k to 128K

Website traffic grew

334 to 1,197

creased the number of keywords ranking in the top 3 positions creating SEO-optimized content.

See why our clients love us!

"Karthick and the team at Revv Growth have been instrumental in helping us establish our demand generation function from the ground up. Their deep expertise enabled us to set up robust processes, identify and activate the right channels, implement marketing automation, and integrate our CRM end-to-end—all aligned to our unique business needs. Beyond just execution, what truly set them apart was their data-driven approach. Their ongoing analysis of campaign performance provided us with actionable insights that significantly improved the quality of leads we generated. By constantly iterating based on performance data, we were able to refine our messaging, optimize funnel conversion rates, and scale our acquisition efforts efficiently. Thanks to their partnership, our demand generation engine is now a predictable and scalable growth lever."

Ujwal Santuka

Growth Marketing Manager

“RevvGrowth’s ad strategy helped us scale our MQLs from 11 to 47 with the same budgets! He helped us realise the real problem, by digging in the data from the last so many months. Happy we could utilise our budget to the best capacity!"

Sairanjan Dasgupta

Growth Marketer Hyperverge

“Karthick came along at just the right time when the organization was growing at breakneck speed and the marketing team’s goals reflected the same. He added value from day 1, identifying leakages in our processes and actively helping us plug them. His extensive knowledge of tools, automations and best practices helped us move the needle much quicker when going after new channels, implementing new changes and improving conversions across the funnel. Would recommend him anyday!”

Zaid

Senior Manager, Leadsquared

line
smiling human with light background
I think one of the main reasons that I would love to work with Karthick and his team is essentially how friendly they are, and they focus on the end results. They focus on getting things done. So that is what I feel matters

Karan Shah

Co-Founder, Chief Executive Officer, Solutelabs

We brought on Karthick in 2020 to solve a very specific yet complex problem – improving top to mid funnel efficiency; in less than a quarter Karthick helped us double that number! And we got significantly better in subsequent quarters. Since then, I have thrown various problems at him and he has brought his rich marketing experience and diverse skill set to bear and delivered tremendous results for us at Vymo. Karthick has been a great sounding board for me and has helped me improve my perspective on Marketing.

Roshan Cariappa

VP Marketing & Vymo

Under Karthick's expert guidance, our SDR team became more efficient. The shift in mindset had a profound impact on our results, yielding remarkable outcomes. Understanding our product and target customers, his captivating content and strategic approach significantly boosted our outreach efforts, resulting in increased lead generation and successful meetings.

Anitha

Head - DemandGen, & E-con Systems

For a long time, we wanted to change our website positioning. And, you guys understood the problems we solved for our customers and translated it into awesome copy! Working with you seemed like you were one among us here at Docsumo, and not consultants. We loved your professionalism, patience, and the knowledge you brought to the project.

Rushabh Sheth​

Co-Founder & CEO / Docsumo

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Let Us Build, Optimize, and Scale Your PPC Campaigns for Predictable Revenue Growth
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