More From Deepti Jodhani
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What Is AI In Content Marketing: Best Practices For 2024
Introduction The integration of Artificial Intelligence (AI) has emerged as a transformative...
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What is Video Content Marketing? A Complete Guide in 2024
IntroductionVideos have become a game-changer, offering unique benefits for engaging customers and...
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What is ABX? The Evolution of Account-Based Marketing in 2025
Introduction Let me share a real story I read. A marketer shared...
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Learn more about
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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]
From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.
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13 Key ABM Metrics Every SaaS Company Should Track [2025]
Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.
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Finding Your Ideal Customer Profile (ICP): A Framework for SaaS
Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
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