Home
Services

Demand generation
Accelerate your pipeline with qualified leads.

Content Marketing
We write for your ICP, rank high, and drive inbound leads!

Product Marketing
Launch and scale products that disrupt markets

Marketing Automation
Automate growth at scale for faster results

Account based Marketing
Land your dream accounts with laser focus

SaaS Performance Marketing
PPC Campaigns that converts, not just clicks

SaaS SEO Services
Boost organic growth with AI driven
SEO workflows
COMPARE
Vs Kalungi
About
Resources

Blogs

Webinar

Newsletter
Customer Testimonials

Karan Shah
Co-Founder, Chief Executive Officer, Solutelabs
I think one of the main reasons that I would love to work with Karthick and his team is essentially how friendly they are, and they focus on the end results. They focus on getting things done. So that is what I feel matters

Zaid
Senior Manager, Leadsquared
Karthick joined at a critical time, quickly fixing process gaps and boosting conversions. His expertise in tools and automation accelerated growth across channels. A game-changer from day one—highly recommend!

Anitha
Head - DemandGen, E-con Systems
Karthick’s guidance made our SDR team more efficient, driving remarkable results. His strategic content and deep product knowledge boosted outreach, increasing lead generation and meetings.

Rushabh Sheth
Co-Founder & CEO Docsumo
We wanted to revamp our website positioning, and you nailed it by capturing the value we bring to customers. Working with you felt like having a team member, not a consultant. We appreciated your professionalism, patience, and expertise throughout the project!

Roshan Cariappa
VP Marketing, Vymo
We hired Karthick in 2020 to improve top-to-mid funnel efficiency, and he doubled it in a quarter. Since then, he’s tackled every challenge with expertise, delivering great results and sharpening my marketing perspective.
Success Stories

Home
Services

Demand generation
Accelerate your pipeline with qualified leads.

Content Marketing
We write for your ICP, rank high, and drive inbound leads!

Product Marketing
Launch and scale products that disrupt markets

Marketing Automation
Automate growth at scale for faster results

Account based Marketing
Land your dream accounts with laser focus

SaaS Performance Marketing
PPC Campaigns that converts, not just clicks

SaaS SEO Services
Boost organic growth with AI driven
SEO workflows
COMPARE
Vs Kalungi
About
Resources

Blogs

Webinar

Newsletter
Customer Testimonials

Karan Shah
Co-Founder, Chief Executive Officer, Solutelabs
I think one of the main reasons that I would love to work with Karthick and his team is essentially how friendly they are, and they focus on the end results. They focus on getting things done. So that is what I feel matters

Zaid
Senior Manager, Leadsquared
Karthick joined at a critical time, quickly fixing process gaps and boosting conversions. His expertise in tools and automation accelerated growth across channels. A game-changer from day one—highly recommend!

Anitha
Head - DemandGen, E-con Systems
Karthick’s guidance made our SDR team more efficient, driving remarkable results. His strategic content and deep product knowledge boosted outreach, increasing lead generation and meetings.

Rushabh Sheth
Co-Founder & CEO Docsumo
We wanted to revamp our website positioning, and you nailed it by capturing the value we bring to customers. Working with you felt like having a team member, not a consultant. We appreciated your professionalism, patience, and expertise throughout the project!

Roshan Cariappa
VP Marketing, Vymo
We hired Karthick in 2020 to improve top-to-mid funnel efficiency, and he doubled it in a quarter. Since then, he’s tackled every challenge with expertise, delivering great results and sharpening my marketing perspective.
Success Stories

Karthick Raajha

Helping companies to get their marketing strategies right for 2 decades

More From Karthick Raajha

Account-Based Marketing

Account-based marketing – The Ultimate Guide for 2023 for B2B...

Introduction Account-based marketing is a great example of how unique, data-empowered marketing...

Karthick Raajha

Updated on: Jan 15

Demand Generation

5 Demand generation strategies for better reach

Demand Generation: In Simple Terms Have you ever participated in that contest...

Karthick Raajha

Updated on: Dec 26

Account-Based Marketing

Discover the 7 key benefits of account-based marketing

As account-based marketing gets more widely known, the numerous benefits of ABM...

Karthick Raajha

Updated on: Jan 23

About our top of the funnel blogs

SaaS Content Marketing

Why top of the funnel blogs are critical for traffic...

We don’t write blogs for the sake of it. Every blog has...

Karthick Raajha

Updated on: Jan 28

5 ABM challenges

Account-Based Marketing

Top 5 ABM challenges and how expert marketers solve them

ABM Challenges Look around and you’ll see a large number of B2B...

Karthick Raajha

Updated on: Jan 28

Banner image of the blog "how to do ABM effectively?"

Account-Based Marketing

Use this Account-Based Marketing strategy template to run any ABM...

Marketers have been reporting huge wins with account-based marketing but it’s no...

Karthick Raajha

Updated on: Nov 11

1
2
3
…
5
Next

Learn more about

How to Build an ABM Strategy

Account-Based Marketing

How to Build an ABM Strategy in 2025: [Real Stories & Strategies]

From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.

Karthick Raajha

Updated on: Feb 20

Account based marketing metrics (ABM metrics)

Account-Based Marketing

13 Key ABM Metrics Every SaaS Company Should Track [2025]

Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.

Shalini Murthy

Updated on: Feb 6

Find Your ICP

Account-Based Marketing

Finding Your Ideal Customer Profile (ICP): A Framework for SaaS

Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.

Karthick Raajha

Updated on: Jan 31