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Shalini Murthy

Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.

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More From Shalini Murthy

SaaS Content Marketing

CleverTap Uncovered: The untold reasons why B2B should prioritize content...

Are you ready to take your business to new heights and see...

Product marketing blog's banner image
Product Marketing

Product Marketing: 15 must-know tips from decoding Fyle’s landing page

Product marketing - what is it? Product marketing is the process of...

How to Overcome 10 Common Content Marketing Challenges
SaaS Content Marketing

How to Overcome 10 Common SaaS Content Marketing Challenges?

Introduction Every business is thriving and the number of competitors is only...

Content Marketing KPIs to Track and Improve Your Conversion Rates
SaaS Content Marketing

Content Marketing KPIs to Track & Improve Your Content Performance

Introduction   Welcome to the world of content marketing, where the right metrics...

8 Steps in Building a SaaS-Specific SEO Content Strategy
SaaS Content Marketing

8 Steps in Building a SaaS-Specific SEO Content Strategy

Introduction  Ever noticed how organic traffic seems to be the lifeblood of...

What Should be Your Content Marketing Goals in 2024
SaaS Content Marketing

What Should be Your Content Marketing Goals For SaaS in...

Introduction Having clear and achievable goals is crucial for success.  These goals...

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Lead Nurturing Workflow - RevvGrowth
SaaS Growth Marketing

How We Nurture B2B SaaS Leads: Our Proven Lead Nurturing Workflow

Tackling lead nurturing shouldn’t be a challenge in 2025. Read on to know our proven successful lead nurturing workflow that we use with all our clients.

12 Examples Of Content Pillars For Your Social Media In 2024
SaaS Content Marketing

12 Examples Of Content Pillars For Your Social Media (2025)

Need inspiration? Check out these examples of content pillars to craft a winning 2025 social media strategy with engaging, organized content.

Top 10 SaaS marketing agency
SaaS Marketing

10 Successful SaaS marketing agency to accelerate growth in 2025

Which B2B SaaS marketing agencies are dominating in 2024? Meet the leaders, including Single Grain, Kalungi, Hey Digital, Revv Growth, Skale…