Shalini Murthy
Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.
More From Shalini Murthy
CleverTap Uncovered: The untold reasons why B2B should prioritize content...
Are you ready to take your business to new heights and see...
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Product Marketing: 15 must-know tips from decoding Fyle’s landing page
Product marketing - what is it? Product marketing is the process of...
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How to Overcome 10 Common SaaS Content Marketing Challenges?
Introduction Every business is thriving and the number of competitors is only...
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Content Marketing KPIs to Track & Improve Your Content Performance
Introduction  Welcome to the world of content marketing, where the right metrics...
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8 Steps in Building a SaaS-Specific SEO Content Strategy
Introduction Ever noticed how organic traffic seems to be the lifeblood of...
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What Should be Your Content Marketing Goals For SaaS in...
Introduction Having clear and achievable goals is crucial for success. These goals...
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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]
From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.
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13 Key ABM Metrics Every SaaS Company Should Track [2025]
Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.
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Finding Your Ideal Customer Profile (ICP): A Framework for SaaS
Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
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