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Shalini Murthy
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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.
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13 Key ABM Metrics Every SaaS Company Should Track [2025]Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.
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Finding Your Ideal Customer Profile (ICP): A Framework for SaaSLearn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
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