According to express writers, everyone’s monthly content marketing ranges between $5,000 and $10,000. For that reason creating high-quality, authoritative content is a valuable investment for B2B companies, but getting that content in front of a wide audience without breaking the bank can be a challenge.
Sharing content across different platforms is a great way to reach more people and improve your website’s visibility. Content syndication, or sharing your content on other websites, can help drive more organic traffic to your site.Â
This article will explore the top 10 SEO-friendly content syndication platforms for 2024. Whether you’re new to marketing or have been doing it for a while, learning about these platforms can help you reach a wider audience and improve your online presence.
So let’s get started!
What is a content syndication platform?
A content syndication platform is a service that distributes content, such as articles, blog posts, videos, or infographics, to multiple third-party websites. This allows content creators to reach a larger audience beyond their own website and can help increase brand visibility, drive traffic, and improve SEO.
Content syndication platforms typically work by allowing content creators to upload their content to the platform. The content is then made available to publishers, who can choose to republish it on their own sites. Publishers benefit by gaining access to high-quality content to engage their audience. In contrast, content creators benefit from increased site exposure and backlinks.Â
Best B2B Content syndication platforms in saas marketing in 2024Â
Using B2B content syndication platforms can significantly improve a SaaS company’s visibility, reaching targeted audiences and potential users.
Here are nine B2B content syndication platforms used for SaaS marketing:
- LinkedIn publishing
- Slideshare
- StumbleUpon
- Tumblr
- Dianomi
- Outbrain
- Quuu Promote
- Medium
Let us understand each of them in detail:Â
Free content syndication platforms:
1. Flipboard
Flipboard is a free content syndication platform used by over 100 million people, hosting content from renowned publishers like The New York Times and National Geographic. Its user-friendly interface attracts a vast audience, and actively promotes user content, redirecting clicks to the original publisher’s site for significant referral traffic.Â
One of Flipboard’s unique features is the ability to create magazines from published content, allowing publishers to categorize and distribute their content in an engaging manner via social media and email newsletters.
2. LinkedIn publishing
LinkedIn, with over 850 million users worldwide, is a top social platform for professionals, ideal for lead generation and thought leadership. It encourages business partnerships by enabling users to publish articles linked to the original source. While its organic reach is impressive for networking and thought leadership, its content’s reach is limited compared to paid syndication platforms.Â
3. Slideshare
Slideshare is a platform for sharing presentations and articles, with significant potential for B2B content. It offers customizable templates and is primarily used for slideshows, but also allows document uploads.Â
Users find content through focused searches, and its Creator’s Hub provides tools for visual design and analytics, essential for performing well on the platform.
4. Tumblr
Tumblr’s is a microblogging and social networking website that is utilized for content syndication by content marketers. It allows users to share various types of content such as text, photos, links, videos, and more. Users can syndicate their marketing content on Tumblr by sharing their posts through different channels like browsers, email, or cell phones.
Paid content syndication platforms
1. Dianomi
Dianomi is a well-established content syndication platform that distributes content through native advertisements to attract users to publishers’ content. It serves over 315 publishers worldwide and has partnerships with reputable entities like Bloomberg, Business Insider, and The Washington Post. Dianomi’s advertisements can be displayed alongside videos, within articles, or at the end.
2. Outbrain
Outbrain is a web recommendation platform that syndicates content from over 100,000 websites, delivering over 10 billion daily recommendations. It uses a cost-per-click (CPC) pricing model, allowing publishers to set a budget for their campaigns.
3. Quuu Promote
Quuu Promote focuses on distributing content on social media platforms like Twitter and LinkedIn to increase engagement, likes, and shares. It uses real people to share and engage with content, providing analytics tools to predict share and view numbers.
4. Taboola
Taboola syndicates content to over 9,000 publishers and 500 million daily active users. It offers a cost-per-mille (CPM) pricing solution and a pay-per-click (PPC) model for syndicators and marketers, allowing publishers to customize the user experience and gain valuable editorial insights.
5. Medium
Medium is a blog and article-hosting service with over 100 million users, offering a platform for content syndication. Its algorithm-driven distribution process highlights authoritative articles, ensuring content resonates with a broader audience.
Utilizing these content syndication platforms tailored for SaaS marketing empowers companies to showcase their solutions, share industry expertise, and connect with relevant audiences across diverse channels. Each platform presents unique opportunities to amplify brand visibility, engage with target markets, and establish authority.Â
How can content syndication enhance your marketing strategies?
Content syndication offers a strategic approach to enhance your content’s reach beyond your owned platforms, allowing you to tap into new audiences and maximize the impact of your marketing efforts.
Here are few of the strategies of content syndication:
- Extended reach
- Targeted exposure
- SEO benefits
- Traffic generation
- Brand authority
- Lead generation
- Cost-effective marketing
 Let us understand each of them in detail:Â
1. Extended reach
By syndicating your content on third-party platforms, you can reach a broader audience that may not be accessible through your own channels. This expanded reach can help increase brand awareness and visibility.
2. Targeted exposure
Content syndication platforms often offer targeting options based on demographics, interests, and behavior. This allows you to tailor your content to specific audiences, increasing the likelihood of engagement and conversion.
3. SEO benefits
Syndicating your content can have positive effects on your search engine optimization (SEO) efforts. When your content is published on reputable sites, it creates valuable backlinks to your website, which can improve your search engine rankings.
4. Traffic generation
Syndicated content can drive traffic back to your website, providing an opportunity to convert visitors into leads or customers. Including compelling calls-to-action (CTAs) in your syndicated content can further enhance its effectiveness.
5. Brand authority
Publishing content on authoritative third-party sites can help establish your brand as a thought leader in your industry. This can enhance your brand’s credibility and influence among your target audience.
6. Lead generation
Syndicated content can also serve as a lead generation tool. By offering valuable content to readers and including relevant CTAs, you can capture leads and nurture them through the sales funnel.
7. Cost-effective marketingÂ
Compared to other forms of advertising, content syndication can be a cost-effective way to reach a large audience. It allows you to leverage existing content assets and distribute them across multiple channels.Â
Content syndication is a valuable strategy for enhancing your marketing reach and achieving your business objectives. By the help of these small satrapies you can easily enhance the quality of your content.
Conclusion
Content syndication is more than just republishing; it’s about strategically amplifying a brand’s voice across multiple platforms, reaching new audiences, and cementing a place as a thought leader in the competitive B2B SaaS industry. By aligning goals, adopting the correct syndication method, selecting powerful content, and using appropriate platforms, businesses can unleash the full potential of content syndication and remain ahead in the competitive world of B2B marketing.
Revv Growth helps B2B companies grow their sales and leads with smart strategies. We understand your business and create customized solutions to meet your goals. Whether you want more customers, better visibility, or increased sales, we have the expertise to help. Our modern strategies and personalized approach can help your business succeed in today’s competitive market. Contact us today to boost your leads and sales!
FAQs
1. What is content syndication ?
Content syndication is the practice of republishing web content, such as blog posts, videos, podcasts, and graphics, on other websites with permission, to reach a broader audience and drive traffic back to the original source. It involves sharing content on various platforms to improve brand recognition and audience reach without negatively impacting SEO performance
2. What are content syndication examples?
Some examples of content syndication include republishing blog posts, articles, videos, podcasts, infographics, and other forms of content on various third-party platforms to reach a wider audience and expand brand visibility. This practice allows content creators to share their work with different audiences, drive traffic back to their original source, and enhance their online presence.
3. What are content syndication softwares?
Content syndication software refers to online platforms that allow you to republish your content on other websites and platforms to reach a wider audience. These platforms include LinkedIn Publishing, Medium, Taboola, Quora, and Tumblr, among others.
4. What are content syndication vendors?
Content syndication vendors are companies that provide services to distribute and republish content on other websites, with the goal of reaching new audiences, building brand credibility, and generating high-quality leads. These vendors can distribute a wide range of content types, such as infographics, articles, webinars, white papers, ebooks, and case studies.
