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Shalini Murthy

Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.

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More From Shalini Murthy

5 Effective Types of Video Content in 2024
SaaS Content Marketing

5 Effective Types of Video Content in 2025

Introduction Not long ago, a SaaS founder I was consulting had an...

SaaS Content Marketing

Content Gap Analysis: Meaning, Practices & Free Tools

Introduction I recall a moment when I was deep in a brainstorming...

SaaS Content Marketing

Mastering Content Audit: A Comprehensive Guide In 2025

Introduction I remember the day I was reviewing our entire content repository...

11 Types Of Content Marketing To Boost Your Brand’s Success In 2024
SaaS Content Marketing

11 Types Of Content Marketing To Boost Your Brand’s Success...

Introduction I recall a time when a client’s content efforts fell flat...

Best SaaS Pricing Page Examples for Maximum Conversions
Product Marketing

Best SaaS Pricing Page Examples for Maximum Conversions

Introduction Every detail of your online presence matters, and your pricing page...

Step-by-Step Guide on How to Increase Conversion Rate
Converion Rate Optimization

Step-by-Step Guide on How to Increase Conversion Rate in 2025

Introduction  Many of the saas marketers have this question in mind: How...

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How to Build an ABM Strategy
Account-Based Marketing

How to Build an ABM Strategy in 2025: [Real Stories & Strategies]

From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.

Account based marketing metrics (ABM metrics)
Account-Based Marketing

13 Key ABM Metrics Every SaaS Company Should Track [2025]

Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.

Find Your ICP
Account-Based Marketing

Finding Your Ideal Customer Profile (ICP): A Framework for SaaS

Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.