More From Shalini Murthy

5 Effective Types of Video Content in 2025
Introduction Not long ago, a SaaS founder I was consulting had an...

Content Gap Analysis: Meaning, Practices & Free Tools
Introduction I recall a moment when I was deep in a brainstorming...

Mastering Content Audit: A Comprehensive Guide In 2025
Introduction I remember the day I was reviewing our entire content repository...


11 Types Of Content Marketing To Boost Your Brand’s Success...
Introduction I recall a time when a client’s content efforts fell flat...


Best SaaS Pricing Page Examples for Maximum Conversions
Introduction Every detail of your online presence matters, and your pricing page...


Step-by-Step Guide on How to Increase Conversion Rate in 2025
Introduction Many of the saas marketers have this question in mind: How...

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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]
From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.


13 Key ABM Metrics Every SaaS Company Should Track [2025]
Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.


Finding Your Ideal Customer Profile (ICP): A Framework for SaaS
Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
