More From Shalini Murthy

SaaS Content Marketing: Your Ultimate Guide in 2025!
I remember when I helped a major tech firm redefine their content...


What Should be Your Content Marketing Goals For SaaS in...
Introduction A few years ago, I worked with a SaaS startup that...


Calculate Your Content Marketing ROI with our Free Dashboard
I remember the moment it hit me—our content team was producing high-quality...


Content Marketing Plan Guide in 2025
Introduction I once worked with a SaaS founder who had a brilliant...


What Are Content Marketing Channels: A Complete Guide
Introduction A few years ago, I spent weeks working on a content...


13 Common Content Marketing Mistakes: How To Solve It ?
Introduction I remember a moment when I noticed that even the most...

Learn more about

How to Build an ABM Strategy in 2025: [Real Stories & Strategies]
From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.


13 Key ABM Metrics Every SaaS Company Should Track [2025]
Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.


Finding Your Ideal Customer Profile (ICP): A Framework for SaaS
Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
