Shalini Murthy
Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.
More From Shalini Murthy
5 Effective Types of Video Content in 2025
Introduction B2B businesses are constantly seeking innovative ways to engage their audience...
Shalini Murthy
How to Generate Qualified Leads for B2B SaaS: A Comprehensive...
Introduction When your sales pipeline starts to slow down, it’s more than...
Shalini Murthy
Best SaaS Pricing Page Examples for Maximum Conversions
Introduction Every detail of your online presence matters, and your pricing page...
Shalini Murthy
Step-by-Step Guide on How to Increase Conversion Rate in 2025
Introduction Many of the saas marketers have this question in mind: How...
Shalini Murthy
How to Use LinkedIn as a Core ABM Channel: The...
Introduction Imagine spending months crafting marketing campaigns, only to see your sales...
Shalini Murthy
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How to Build an ABM Strategy in 2025: [Real Stories & Strategies]
From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.
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13 Key ABM Metrics Every SaaS Company Should Track [2025]
Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.
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Finding Your Ideal Customer Profile (ICP): A Framework for SaaS
Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.
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