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Shalini Murthy

Shalini Murthy is a B2B SaaS writer with over eight years of SEO and content marketing experience. When not immersed in the world of words, she enjoys a good coffee, reading books, and spending time with her family.

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5 Effective Types of Video Content in 2024
SaaS Content Marketing

5 Effective Types of Video Content in 2025

Introduction B2B businesses are constantly seeking innovative ways to engage their audience...

10 Best PPC Spying Tools
SaaS PPC

10 Best PPC Spying Tools for Competitor Analysis

Introduction  A recent study shows that PPC advertising gives an average return...

how to generate qualified leads for b2b saas
Demand Generation

How to Generate Qualified Leads for B2B SaaS: A Comprehensive...

Introduction When your sales pipeline starts to slow down, it’s more than...

Best SaaS Pricing Page Examples for Maximum Conversions
Product Marketing

Best SaaS Pricing Page Examples for Maximum Conversions

Introduction Every detail of your online presence matters, and your pricing page...

Step-by-Step Guide on How to Increase Conversion Rate
Converion Rate Optimization

Step-by-Step Guide on How to Increase Conversion Rate in 2025

Introduction  Many of the saas marketers have this question in mind: How...

Generate B2B Leads on LinkedIn
Account-Based Marketing

How to Use Linkedin as a Core ABM Channel in...

In 2025, LinkedIn remains the most effective platform for Account-Based Marketing (ABM)...

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Lead Nurturing Workflow - RevvGrowth
SaaS Growth Marketing

How We Nurture B2B SaaS Leads: Our Proven Lead Nurturing Workflow

Tackling lead nurturing shouldn’t be a challenge in 2025. Read on to know our proven successful lead nurturing workflow that we use with all our clients.

12 Examples Of Content Pillars For Your Social Media In 2024
SaaS Content Marketing

12 Examples Of Content Pillars For Your Social Media (2025)

Need inspiration? Check out these examples of content pillars to craft a winning 2025 social media strategy with engaging, organized content.

Top 10 SaaS marketing agency
SaaS Marketing

10 Successful SaaS marketing agency to accelerate growth in 2025

Which B2B SaaS marketing agencies are dominating in 2024? Meet the leaders, including Single Grain, Kalungi, Hey Digital, Revv Growth, Skale…