By Karthik Anand on January 14 2024

How We Helped LeadSquared Increase Bookings by 40%

Learn about how we helped a renowned CRM company to improve their conversion rate, book more meetings and reduce google ads spent

Company Name
Demand Generation


Leadsquared, a prominent player in the customer relationship management (CRM) software market, faced challenges with low website traffic conversion rates and ineffective Google ads return on ad spend (ROAS). Their conversion rates from website form fills to demos were stagnant at 25%, and Google ads ROAS lingered below 0.8X. Recognizing the need to enhance lead generation and conversion, they sought assistance to revamp their approach.

website leads up 42%
Booking up 40%
Google Ads Cost Down 30%


Senior Manager | Lead squared

Karthick came along at just the right time when the organisation was growing at breakneck speed and the marketing team’s goals reflected the same. He added value from day 1, identifying leakages in our processes and actively helping us plug them. His extensive knowledge of tools, automations and best practices helped us move the needle much quicker when going after new channels, implementing new changes and improving conversions across the funnel. My hands down favourite part about working with him is unlike most consultants, he’s not afraid to get his hands dirty and worked individually with many young members, upskilling them and explaining the ‘why’ behind many decisions. Would recommend him to any SaaS marketing company without second thoughts

Company Profile

LeadSquared is a cloud-based marketing automation and customer relationship management (CRM) solution for businesses of all sizes. It serves clients in industries such as finance, e-commerce, education, health and wellness, marketing, real estate, software and hospitality.

Their Challenges

  • Leadsquared’s struggle with low website traffic conversion rates
  • Underperforming Google ads ROAS was hindering their growth potential
  • Despite investing in various strategies, their efforts failed to yield substantial results.

Our Solutions

We streamlined their "Request Demo" form by reducing it to just the email field, eliminating unnecessary barriers to entry.

Clearbit was integrated to automatically enrich form fields with additional information based on the provided email address, simplifying the user experience and enriching lead data.

The homepage call-to-action (CTA) button was strategically optimized for improved visibility and click-through rates, enhancing user engagement.

Exit intent pop-ups were implemented to capture leads before they left the website, maximizing lead capture opportunities.

A comprehensive audit of all Google ads campaigns was conducted, distinguishing best-performing ads from non-performing ones to optimize ad spend.

Leads from the past 6 months were enriched with Clearbit data to assess lead quality and ensure that only high-quality leads were prioritized.

Landing pages were optimized for better conversion rates, leveraging the streamlined form and enriched data to enhance user experience and drive conversions.

A process for multi-threading was established, directing high-intent leads to ZoomInfo for comprehensive lead follow-up and engagement.

Emphasis was placed on targeting and nurturing high-intent leads, ensuring efficient allocation of resources and maximizing conversion opportunities.

Results & Improvements


Increase in Website Form Fill Conversion ( 30 days )

+ 40%

Increase in Bookings


Google ads cost

Date Range: Aug 2022 - June 2024

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