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Karthick Raajha

Helping companies to get their marketing strategies right for 2 decades

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More From Karthick Raajha

What are Content Pillars Types and Examples You Need to Know
SaaS Content Marketing

What are Content Pillars: Types and Examples You Need to...

What are content pillars? Content pillars are like the main topics or...

A Practical Guide to B2B SaaS marketing 10 Proven Strategies
Demand Generation

A Practical Guide to B2B SaaS marketing: 10 Proven Strategies

Exploring B2B SaaS marketing involves having a clear plan and using effective...

The Power Of AI Content Marketing: Strategies For 2024
SaaS Content Marketing

How to Use AI in Content Marketing: Strategies For 2025

Introduction Staying ahead of the game is essential in the ever-evolving digital...

5 ABM Examples Shaping B2B Marketing Success in 2025
Account-Based Marketing

5 ABM Examples Shaping B2B Marketing Success in 2025

Introduction "Is anyone using an ABM strategy that actually works?" This simple...

ABM tactics for 2025
Account-Based Marketing

Account-Based Marketing Tactics That Actually Work in 2025

Introduction Let's talk about a truth in ABM that often gets overlooked:...

account based marketing tools
Account-Based Marketing

8 Best ABM Tools for 2025: Features, Ratings & Comparison

Introduction Account-based marketing (ABM) tools have evolved, and for SaaS decision-makers like...

Learn more about

How to Build an ABM Strategy
Account-Based Marketing

How to Build an ABM Strategy in 2025: [Real Stories & Strategies]

From Rupert Murdoch's era to building a $21M pipeline, discover how to build an ABM strategy through real stories and proven approaches that drive results.

Account based marketing metrics (ABM metrics)
Account-Based Marketing

13 Key ABM Metrics Every SaaS Company Should Track [2025]

Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.

Find Your ICP
Account-Based Marketing

Finding Your Ideal Customer Profile (ICP): A Framework for SaaS

Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.