Top 13 Account Based Marketing Tools in 2024 (With Key Features)

Introduction

Almost every business uses account-based marketing tools to target specific high-value accounts efficiently. These tools streamline outreach efforts and personalize communication, enhancing engagement and conversion rates. 

Top tools like Terminus, RollWorks, and Engagio stand out for their advanced features. They offer precise targeting, detailed analytics, and seamless integration with existing systems. With these tools, businesses can tailor their marketing strategies to individual accounts, maximizing ROI and promoting long-term relationships. 

Let’s explore through this post the top 13 account-based marketing tools for businesses to attain tremendous success.

Top 13 account based marketing tools in 2024

 1. Terminus:

Terminus is a comprehensive Account-Based Marketing (ABM) platform designed to help B2B marketers target and engage with high-value accounts effectively. It provides a suite of tools for account identification, advertising, and analytics.

Key features:

• Account targeting: Terminus allows marketers to identify and prioritize target accounts based on various criteria, facilitating a more focused and personalized approach to marketing.
• Advertising solutions: The platform offers account-based advertising solutions, enabling marketers to run targeted campaigns across multiple channels, including display advertising and social media.
• Analytics and measurement: Terminus provides robust analytics and measurement tools, allowing marketers to track the performance of their ABM campaigns, understand engagement metrics, and make data-driven decisions.
• Sales Alignment: Terminus promotes collaboration between marketing and sales teams by providing insights and tools that help align strategies and goals.

2. Demandbase

Demandbase is an AI-driven ABM platform that empowers B2B marketers to target, engage, and convert high-value accounts. It offers a range of features, including personalized content recommendations, advertising solutions, and detailed analytics.

Key features:

• AI-Powered personalization: Demandbase leverages artificial intelligence to personalize content recommendations for target accounts, ensuring that the content is relevant and resonant.
• Account-Based advertising: The platform provides advertising solutions that allow marketers to target specific accounts through various channels, optimizing ad spend and increasing the chances of engagement.
• Real-time analytics: Demandbase offers real-time analytics to track the performance of campaigns, providing insights into account engagement, conversion rates, and other key metrics.
• Sales and marketing alignment: Demandbase facilitates collaboration between sales and marketing teams by providing a unified platform with shared insights and goals.

3. Engagio:

Engagio, recently acquired by Demandbase, specializes in orchestrating multi-channel ABM campaigns. It focuses on building and nurturing relationships with key accounts, emphasizing collaboration between marketing and sales teams.

Key features:

• Account orchestration: Engagio enables marketers to orchestrate multi-channel campaigns, ensuring a cohesive and personalized experience for target accounts across various touchpoints.
• Relationship intelligence: The platform provides insights into account engagement, helping marketers and sales teams understand the relationships and interactions within target accounts.
• Analytics and attribution: Engagio offers analytics and attribution tools, allowing marketers to measure the impact of their campaigns and attribute success to specific actions or channels.
• Sales collaboration: Engagio promotes collaboration between marketing and sales teams, providing a shared platform for communication and goal alignment.

4. RollWorks:

RollWorks, a division of NextRoll, specializes in account-based advertising. It helps marketers run targeted display and social media campaigns to engage key decision-makers and influencers within target accounts.

Key features:

• Account-Based advertising: RollWorks provides tools for running targeted advertising campaigns, allowing marketers to reach specific accounts through display ads and social media.
• Audience segmentation: The platform enables marketers to create custom audience segments based on account characteristics, ensuring that ads are shown to the most relevant prospects.
• Ad Performance analytics: RollWorks offers analytics tools to measure the performance of advertising campaigns, providing insights into impressions, clicks, and conversions.
• Integration with CRM: RollWorks integrates with CRM systems, ensuring that advertising efforts are coordinated with overall account engagement strategies.

5. 6sense:

6sense is an account engagement platform that leverages predictive analytics to help B2B marketers identify, prioritize, and personalize campaigns for potential buyers.

Key features:

• Predictive Analytics: 6sense uses predictive analytics to identify accounts that are likely to convert, allowing marketers to focus their efforts on high-potential prospects.
• Account Segmentation: The platform provides tools for segmenting accounts based on various criteria, allowing for more targeted and personalized marketing campaigns.
• Personalization: 6sense enables marketers to personalize content and messaging for specific accounts, ensuring relevance and resonance in their communication.
• integration with CRM: Seamless integration with CRM systems ensures that data and insights generated by 6sense are accessible to sales teams, promoting alignment between marketing and sales efforts.

6. HubSpot ABM:

HubSpot ABM is an integrated part of the popular HubSpot CRM, offering tools to create targeted campaigns, track engagement, and align sales and marketing efforts for a holistic ABM approach.

Key features:

HubSpot ABM allows marketers to create targeted campaigns specifically focused on high-value accounts, ensuring a personalized approach to engagement.

• Engagement rtacking: The platform provides tools to track the engagement of target accounts, helping marketers understand how prospects are interacting with content and campaigns.
• Sales and marketing alignment: HubSpot ABM promotes collaboration between sales and marketing teams by providing shared insights and a unified approach to engaging with target accounts.
• Integration with hubSpot CRM: The ABM tools seamlessly integrate with the HubSpot CRM, providing a centralized platform for managing customer relationships and account-based strategies.

7. Uberflip

Uberflip is a content experience platform designed to enhance the way marketers manage and deliver content to their audience. While not exclusively an ABM tool, Uberflip can play a pivotal role in ABM strategies by enabling marketers to create personalized content experiences for their target accounts.

Key features:

Content personalization: Uberflip allows marketers to personalize content experiences based on account characteristics, ensuring that each interaction is tailored to the specific needs and interests of the target accounts.

• Centralized content hub: The platform acts as a centralized hub for all content, making it easy for marketers to organize, manage, and deliver content seamlessly across various channels.
• Analytics and insights: Uberflip provides analytics tools to track how target accounts are engaging with content. This data is invaluable for understanding which content is resonating and driving engagement.
• Integration capabilities: Uberflip integrates with other marketing and sales tools, facilitating a unified approach to content marketing within the broader marketing technology stack.

8. D&B Lattice:

D&B Lattice, powered by Dun & Bradstreet, is an AI-driven platform that leverages data and analytics to help marketers identify and target high-value accounts more effectively.

Key features:

• Predictive analytics: D&B Lattice uses predictive analytics to identify accounts that are more likely to convert, allowing marketers to focus their efforts on accounts with the highest potential.
• Segmentation: The platform offers robust segmentation capabilities, enabling marketers to create targeted campaigns based on various criteria such as industry, firmographics, and behavior.
• Campaign orchestration: D&B Lattice helps orchestrate multi-channel campaigns, ensuring a cohesive and personalized experience for target accounts across different touchpoints.
• Integration with CRM: Seamless integration with CRM systems ensures that the data and insights generated by D&B Lattice are directly accessible to sales teams, promoting alignment between marketing and sales efforts.

9. Triblio:

Triblio is a comprehensive ABM platform that provides tools for account targeting, personalization, and analytics. It empowers marketers to create and execute targeted campaigns across various channels.

Key features:

• Account targeting: Triblio assists in identifying and prioritizing target accounts based on various criteria, allowing marketers to focus their efforts on high-value prospects.
• Personalization: The platform enables marketers to personalize content and messaging for specific accounts, ensuring that each engagement is relevant and resonant.
• Multi-channel campaigns: Triblio facilitates the orchestration of multi-channel campaigns, allowing marketers to reach target accounts through a combination of channels, including email, display advertising, and social media.
• Analytics and reporting: Triblio provides detailed analytics and reporting tools, allowing marketers to measure the effectiveness of their campaigns and make data-driven adjustments.

10. PFL:

PFL (formerly known as PrintingForLess) specializes in tactile marketing automation, bridging the gap between physical and digital marketing. It enables marketers to send personalized, tangible items to target accounts, making a lasting impression in a digital-centric world.

Key features:

• Tactile marketing automation: PFL allows marketers to automate the sending of physical items, such as direct mail, gifts, or promotional products, to key accounts. This adds a tangible and personalized touch to the marketing strategy.
• Personalization and branding: Marketers can personalize the physical items with the recipient’s name, company logo, and other relevant details, reinforcing the brand and creating a memorable experience.
• Integration with CRM: PFL integrates with CRM systems, ensuring that tactile marketing efforts are coordinated with overall account engagement strategies and are well-documented within the customer relationship management system.
• Tracking and analytics: PFL provides tools to track the delivery and engagement with physical items, offering insights into the effectiveness of tactile marketing campaigns.

11. Rolling arrays:

Rolling Arrays offers a unique ABM solution that integrates with popular platforms like Salesforce. It provides features such as account segmentation, personalized content delivery, and performance analytics.

Key Features:

• Account segmentation: Rolling Arrays allows marketers to segment accounts based on various criteria, facilitating a more targeted and personalized approach to account-based marketing.
• Personalized content delivery: The platform enables the delivery of personalized content to target accounts, ensuring that the content is relevant and engaging.
• Integration with salesforce: Seamless integration with Salesforce enhances the alignment between marketing and sales efforts, providing a unified platform for managing customer relationships.
• Performance analytics: Rolling Arrays provides analytics tools to measure the performance of ABM campaigns, allowing marketers to assess the effectiveness of their strategies.

12. Marketo engage:

Marketo Engage, acquired by Adobe, is a robust marketing automation platform with a focus on ABM. It helps marketers create personalized experiences, engage target accounts, and measure the impact of their efforts.

Key features:

Marketo Engage offers powerful marketing automation tools, enabling marketers to create personalized campaigns and workflows tailored to specific accounts.

• Personalized experiences: The platform allows for the creation of personalized experiences for target accounts, ensuring a cohesive and engaging journey across various touchpoints.
• Analytics and reporting: Marketo Engage provides comprehensive analytics and reporting features, allowing marketers to track the performance of ABM campaigns and make data-driven decisions.
• Integration with adobe: As part of the Adobe ecosystem, Marketo Engage seamlessly integrates with other Adobe products, providing a unified marketing solution.

13. LeanData:

LeanData specializes in lead-to-account matching and routing, ensuring that leads are correctly attributed to the right accounts. This is crucial for maintaining a seamless flow of information between the marketing and sales teams.

Key features:

LeanData uses advanced algorithms to match leads with the correct accounts, preventing data discrepancies and ensuring accurate attribution.

• Lead routing: The platform facilitates automated lead routing, ensuring that leads are promptly and accurately distributed to the appropriate sales representatives.
• Account-Based attribution: LeanData provides insights into how leads and opportunities are contributing to account-based strategies, helping marketers understand the impact of their campaigns.
• Integration with CRM: Seamless integration with CRM systems ensures that data is synchronized, promoting a unified view of customer interactions across the organization.

To wrap up

With top tools like the ones mentioned in this post, businesses can gain access to advanced features such as precise targeting, detailed analytics, and seamless integration with existing systems. By carefully selecting the right tool, you can maximize the ROI of your business and promote long-term relationships with the most valuable accounts. 

Make a quick decision to invest in one to stay competitive and achieve tremendous success. However, remember to choose the right account-based marketing tool, as it will be a significant investment for your business. Take into account factors such as your specific marketing goals, budget, ease of use, and scalability. Additionally, consider the level of support and training provided by the tool’s vendor to ensure successful implementation. 

By making an informed decision and selecting the tool that best aligns with your business needs, you can effectively target high-value accounts, optimize your marketing efforts, and drive substantial growth.