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Karthick Raajha

Helping companies to get their marketing strategies right for 2 decades

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More From Karthick Raajha

What are Content Pillars Types and Examples You Need to Know
SaaS Content Marketing

What are Content Pillars: Types and Examples You Need to...

What are content pillars? Content pillars are like the main topics or...

A Practical Guide to B2B SaaS marketing 10 Proven Strategies
Demand Generation

A Practical Guide to B2B SaaS marketing: 10 Proven Strategies

Exploring B2B SaaS marketing involves having a clear plan and using effective...

The Power Of AI Content Marketing: Strategies For 2024
SaaS Content Marketing

How to Use AI in Content Marketing: Strategies For 2025

Introduction Staying ahead of the game is essential in the ever-evolving digital...

What Is SaaS Marketing : Examples, Principles And Top Channels To Drive Leads And Sales
SaaS Marketing

What Is SaaS Marketing: Top Channels To Drive Leads &...

Introduction:  Imagine you’re a chef trying to whip up a delicious meal....

Conversation Rate Optimization Tools
Converion Rate Optimization

The Best Conversion Rate Optimization Tools for Your SaaS Business

Introduction We know why your website feels like a leaky bucket, where...

7 features to look for in a demand generation agency for SaaS company
Demand Generation

How to Choose the Right Demand Generation Agency in 2025?

Introduction According to McKinsey Report 2022, companies with a strong demand generation...

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Account based marketing metrics (ABM metrics)
Account-Based Marketing

13 Key ABM Metrics Every SaaS Company Should Track [2025]

Looking to maximize your ABM ROI? Learn the top 13 ABM metrics successful SaaS companies use to measure and optimize their Account-Based Marketing performance.

Find Your ICP
Account-Based Marketing

Finding Your Ideal Customer Profile (ICP): A Framework for SaaS

Learn how to identify, implement and measure your ideal customer profile (ICP) for SaaS success. Includes actionable steps, scoring system & success metrics.

Lead Nurturing Workflow - RevvGrowth
SaaS Growth Marketing

How We Nurture B2B SaaS Leads: Our Proven Lead Nurturing Workflow

Tackling lead nurturing shouldn’t be a challenge in 2025. Read on to know our proven successful lead nurturing workflow that we use with all our clients.